non-bar began as a one-time pop-up event that lasted 10 days during CPHBW 2021. Since then, it has evolved into a recurring concept featured in various events. Developed by Bo Lindegaard for Anarkist Lab in collaboration with other creative fields, non-bar invites people to experience non-alcoholic beer in a unique setting.
I contributed to the project by creating the visual identity for non-bar, helping to bring the concept to life. I was also responsible by the on-site look&feel on the first pop-up.
THE NON-BAR CONCEPT EMBRACES THE SURGING TREND AND ENTHUSIASM SURROUNDING THE NO/LOW ALCOHOL CATEGORY. WE’RE DEMONSTRATING THAT NON-ALCOHOLIC BEER IS NOT SIMPLY AN ALTERNATIVE ANYMORE—IT’S THE TOP PICK.
THROUGH CURATING EVENTS AND INTRODUCING NON-ALCOHOLIC BEERS IN NEW AND EXCITING SETTINGS, SUCH AS BREAKFAST AND LUNCH, WE’RE HIGHLIGHTING THEIR VERSATILITY WHILE CULTIVATING STRONG BONDS AMONG ROYAL UNIBREW, RESTAURANT OWNERS, GUESTS, FOOD ENTHUSIASTS, AND OTHER INFLUENTIAL FIGURES.
ULTIMATELY, THIS CONCEPT ELEVATES ROYAL UNIBREW TO THE FOREFRONT OF THE NO/LOW ALCOHOL SCENE, IGNITING A CULTURAL TRANSFORMATION THAT IS JUST BEGINNING TO TAKE SHAPE.
