Editorial Design
I had the exciting opportunity to design the Fredericia Furniture catalogue in collaboration with Peter Christensen.
Our goal was to create a visually stunning catalogue that highlighted Fredericia’s timeless craftsmanship and modern aesthetics.
We developed a minimalist and elegant design that reflected the brand’s heritage and design philosophy.
Our process included thorough research, concept development, and meticulous attention to detail, resulting in a cohesive and compelling presentation of Fredericia’s 21/22 collection.
The catalogue’s design was so effective and versatile that it is being reused for subsequent collections, with updates only for the new products. This approach ensures consistency and sustainability in Fredericia’s marketing materials.
